More Than Business Growth.
Business With Purpose.
About Serve
We believe a strong business should be profitable, sustainable and able to grow.
But we also believe a business can serve something greater.
A strong business can provide for families, create meaningful employment, serve customers well, strengthen communities and give its owners greater freedom and capacity to make a difference through what God has entrusted to them.
That’s why Serve exists.
We help established business owners build stronger businesses through greater clarity, wiser decisions and strategic direction - grounded in sound business principles and biblical wisdom.
For us, success isn’t simply about how big a business becomes.
It’s also about how it is built, who it serves and what its success makes possible.
That’s The Kind Of Business We Want To Help Build.
The Founders Behind Serve
Two different professional backgrounds. One shared commitment to helping businesses grow stronger and serving people well.
Serve brings together two perspectives that don’t always sit around the same table.
Peter looks naturally at the wider business — its commercial realities, operations, resources, efficiency and opportunities.
Kristin looks deeply at people — the customer, communication, positioning, messaging and how clearly a business connects what it does with the people it exists to serve.
Together, those perspectives help us look beyond marketing in isolation and understand the bigger picture.
Peter Kaddatz
Co-Founder | Business Growth, Strategy & Commercial Operations
Peter brings more than 25 years of commercial and operational experience across business administration and finance, business efficiency and profitability, sales and contract negotiation.
His career has spanned food manufacturing, petroleum, construction, original equipment manufacturers and mining services, giving him a broad perspective on how different businesses operate and grow.
Peter’s strength is seeing the bigger picture.
He has a natural ability to identify inefficiencies, question assumptions, recognise opportunities and help determine where attention and resources can make the greatest difference.
Within Serve, Peter brings the commercial and operational lens that helps diagnose what may be limiting a business and ensure growth strategies make sense beyond marketing alone.
His Christian faith shapes the way he approaches business — with a commitment to integrity, diligence, wise stewardship and serving others well.
Kristin Kaddatz
Co-Founder | Marketing Strategy, Communication & Customer Insight
Kristin brings more than 20 years of professional experience in education, together with a deep interest in people, communication and marketing.
One of her greatest strengths is the ability to step into the shoes of the customer — to listen, ask questions and see a business from the perspective of the people it is trying to serve.
Her background in education developed strengths in research, communication, strategic thinking and taking something complex and making it clear, practical and understandable.
Within Serve, Kristin applies those strengths to customer and market insight, positioning, messaging and marketing strategy - helping identify where opportunities may be getting lost and what could be strengthened to help the business better connect with the people it exists to serve.
But for Kristin, this work is about more than getting the messaging right.
It’s about genuinely caring for the person and business behind them.
Her Christian faith sits at the heart of the way she works. She seeks God’s guidance and desires to use the abilities He has given her with wisdom, love and genuine care for the people she has the opportunity to serve.
BETTER TOGETHER
Our different backgrounds are one of Serve’s greatest strengths.
Together, we combine commercial and operational thinking with marketing strategy, customer insight and communication.
That allows us to look beyond individual marketing activities and ask a more important question:
What does this business genuinely need in order to become stronger?
Sometimes the answer is marketing.
Sometimes it isn’t.
And wherever possible, we want to equip business owners and their people with the clarity, understanding and practical tools to move forward well.
Either way, we want the strategy to determine the solution — not the services we happen to sell.
Testimonials
Called To Serve
God Is At The Centre Of Serve
Serve was built on prayer, and we intend for it to continue that way.
We believe God cares about far more than the success of our businesses.
He cares about the people behind them - our families, relationships, decisions, responsibilities, struggles and the way we use what He has entrusted to us.
That’s why we seek God’s wisdom and guidance, humbly recognising that His understanding is greater than our own.
“A wise man will hear, and will increase learning; and a man of understanding shall attain unto wise counsels.” — Proverbs 1:5
We believe wise action begins with seeking clarity, sound counsel and God’s guidance.
And we pray for our clients too. We commit ourselves to diligent work, wise counsel, honest advice and faithful service. But we also humbly recognise that our abilities, opportunities and provision ultimately come from God.
We don’t believe Serve belongs to us alone.
We are stewards of it.
That means honouring God with our lives, businesses and the decisions that are made within them.
That means pursuing profit responsibly.
Treating people well.
Acting with integrity when no one is watching.
Stewarding resources carefully.
Being diligent with the work in front of us.
Learning when we get things wrong.
Giving thanks for what God provides.
And using the opportunities He gives us to serve others well.
Biblical Wisdom For Business
We believe the Bible contains timeless wisdom that can help us lead, make decisions, steward resources, handle responsibility, treat people and conduct business well.
Part of our role is to turn that wisdom into practical guidance and tools that business owners and their teams can understand and apply in everyday business.
We don’t simply want to tell people what to do. We want to equip them with wisdom and understanding they can carry forward themselves.
Whatever Good Comes Through Serve, The Honour And Glory Belongs To Him.
WHAT WE BELIEVE BUSINESS CAN MAKE POSSIBLE
Growth Is The Means. Service And Impact Are The Opportunity.
We believe business owners have an extraordinary opportunity through what they build.
A strong business can provide.
It can employ.
It can solve problems.
It can care for customers.
It can develop people.
It can strengthen communities.
It can create greater freedom for its owners to give their time, abilities and resources to the things that really matter.
And it can create opportunities to serve that may never have existed otherwise.
That’s why we don’t believe growth should be pursued simply for the sake of becoming bigger.
We want to help build businesses that are commercially stronger, wisely led and well stewarded - because greater strength creates greater capacity.
Greater capacity to provide, to employ, to give and to make an impact.
Greater capacity to serve.
Greater clarity can create stronger growth.
Stronger growth can create greater freedom.
And greater freedom creates greater capacity for impact.
Ready To See
Your Business More Clearly?
If you’ve built a good business but know there is more potential within it, we’d love to help you understand what may be limiting its growth, determine what deserves your attention next and build a clear strategy for moving forward.