Building a new website can feel a lot like planning a road trip with no map, no fuel, and no idea where the destination is.
You know it’s important. You know it should work for your business. But between the tech terms, the conflicting advice, and the endless design decisions, it’s easy to feel overwhelmed before you even begin.
We’ve been there — and our team has helped dozens of business owners find their way through it with clarity and confidence.
Here’s our step-by-step website development process, explained in real words (not tech speak), so you know exactly what to expect — and can breathe a little easier.
Phase 1: Discovery & Strategy
This is the “get-to-know-you” phase. We take time to understand your:
- Business goals
- Audience and industry
- Pain points and priorities
- Vision for the future
We ask lots of questions, listen carefully, and begin mapping out what kind of website will actually serve your needs — not just look good.
The best websites start with strategy, not surface.
Phase 2: Planning & Structure
Next, we create a site map — think of it like the blueprint of your digital home.
This includes:
- What pages you’ll have (Home, About, Services, Contact, etc.)
- How users will flow through your site
- Where key messages will go
- What actions you want visitors to take
This step is all about clarity. Before we ever touch design, we make sure everything is well thought out and built around your audience.
Phase 3: Visual Design
Here’s where your brand begins to come to life online. Using your colours, fonts, photos and overall vibe, we create a design that reflects not just what you do, but who you are.
We prioritise:
- Clean, beautiful layouts
- Easy navigation
- A peaceful, purposeful aesthetic (just like your brand)
- Visual consistency with your socials, packaging, and print
You’ll get to review mockups and give feedback — it’s a collaborative process from start to finish.
Phase 4: Development (AKA Building the Thing)
Once the design is locked in, we begin building the real, functional website.
We make sure it’s:
- Fast and responsive across all devices
- SEO-friendly from the start
- Accessible and easy to use
- Set up with the right integrations (e.g. booking, email marketing, forms)
No dragging out timelines, no mystery coding — just clean, clear development that does what it’s meant to do.
Phase 5: Review & Refinement
Before anything goes live, we go through the site with fresh eyes — and you do too.
We test:
- Mobile responsiveness
- Forms and buttons
- Page speed
- User experience
- Design consistency
We refine every detail so that when it’s ready, you feel proud (and excited!) to launch.
Phase 6: Launch & Empowerment
The big moment! We help you launch with ease and confidence.
Our launch includes:
- Final site testing
- Connecting your domain
- Basic training so you feel comfortable editing or updating pages
- A backup strategy and tech support plan (so you’re never left stranded)
But we don’t ghost you after launch. We stick around for support, updates, and ongoing optimisation if needed.
Why This Process Works
Because it’s human. It’s thoughtful. And it’s built to serve you — not just some abstract idea of what a website “should” be.
Most importantly, it puts your audience first, aligns with your brand, and supports your business goals in a real and measurable way.
You don’t need to know how to code. You don’t need to pretend you love tech. You just need a team who listens, plans with purpose, and builds with care.
Want to Build a Site You Actually Love?
That’s exactly what we do.
📞 Book a free Strategy Session
Let’s take your business to the next level with a website that reflects your purpose, serves your clients, and gives you the freedom to focus on what matters most.
Insider Tip from Kristin + Peter:
If your current website makes you cringe or feel confused, it’s not you — it’s the strategy behind it. The right process changes everything.
